Manage leads & notifications

What’s Inside?

Dealer Portal Delivers

Dealer Portal is a secure, web-based application where customers manage leads, notifications, and inventory. Whether you’re managing inventory for Advertising Feeds and Websites or collecting contacts from prospective buyers, Dealer Portal makes distributing accurate and consistent data, across all usable platforms, simple.

Leads at Your Fingertips

Leads are the lifeblood of every dealership, and we take great effort to make sure your sales staff is immediately alerted about each new prospect. Leads are stored in the Dealer Portal just before email and text message alerts are dispatched to as many targets as you like, including any automotive CRM.

VIN Decoder

Manage inventory and photos for websites and feeds without Lot Wizard.


Send credit application leads to RouteOne. Stop copying and pasting.

Captured Leads

View, print, or export every lead submitted on your website.

Window Stickers

Print window stickers and buyers guides without Lot Wizard.

Photo Watermarks

Automatically add your phone number or logo to every vehicle photo.

Pay Your Bill

Pay your Friday Systems bill online if you’re not ready for automatic billing.

Take Lot Wizard for a Spin!

Try Lot Wizard free for 30 days. No credit card required.