Our dealership websites are completely integrated with all of our inventory management systems, which means whether you use Lot Wizard software, our web-based Dealer Portal, or feed from another provider, our websites are ready to showcase and market your vehicles. Read about the features that come with every website we launch or view some of our live WordPress dealer websites for yourself.

Live Customer Websites

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Best luxury dealer websites Autowerkes
Wordpress dealership website Irvine Motor Company

Website Features


100% Responsive

Our fully-responsive websites work perfectly on any desktop or mobile screen size


Highly Customizable

We can color match your brand, customize menus & lead forms, and integrate your partners


Encrypted Everywhere

Every page is secure, allowing customers to communicate in confidence


Inventory Management

Update inventory anytime using Lot Wizard, Dealer Portal, or a feed


Sticker Printing

Our inventory management systems include window sticker and buyers guide forms


Sales Lead Generator

We can send text message alerts and send leads directly into all automotive CRMs


Optimized for Search

Optimized for search engines to put your content in front of the right audience


Built on WordPress

We build on top of the most popular website content management system in the world


Wonderfully Priced

Our dealer websites start at $69 per month, and we discount if paid yearly


100% Responsive Dealer Websites

Our websites work great on any device and screen size, whether that means deskop PCs, mobile phones or tablets. Responsive websites are designed to work great on screens large and small without requiring zooming or hiding content from users based on the device they are using. Try any of our live websites on both desktop and mobile devices to experience the ease-of-use that we deliver in any context.

Highly Customizable Designs

We love bringing customer logos and brand identities off the lot and onto the web. The website we build for you will absolutely reflect and extend the brand you started in your own neighborhood. We can design lead forms to collect the exact information you need from customers, and we can integrate data from third parties like Carfax, AutoCheck, YouTube, Edmunds, etc.

Encrypted Everywhere

Browsers provide visual cues like padlocks and green address bars for users that indicate whether the pages where they are entering information are secure. When Friday Systems builds your website, every page is secure. Each page is delivered with a certificate to ensure the connection between your customers and the server are secure, which makes it more likely that customers will engage with your lead funnel.

Robust Inventory Management

Inventory management is the foundation of any car dealership, and we have been building automotive inventory management software since the 1980s. (That was before Microsoft Windows!) When you choose our website, you can decode VINs and update your inventory any way you like. Lot Wizard will upload vehicles and photos from any PC. Our Dealer Portal website has an inventory module that can be accessed from anywhere you have an internet connection. We also accept feeds of inventory from any company that will send them to us, and we already have relationships with the major ones.

Window Sticker Printing Included

Both of our inventory management systems, Lot Wizard and the Portal, contain window sticker and buyers guides forms that will print on any ink or laserjet printer. We can absolutely design custom forms and offer great rates on custom work, but you will always have access to great forms without paying extra.

Lead Generation & Flexible Notifications

Your lead forms and secure financing application will deliver instant lead notifications via emails and text messages. You can customize who gets alerts for specific types of leads, and sending notifications to multiple targets is just as easy. Your website will also send leads instantly into any automotive CRM, and every lead is saved and accessible in the Portal.

Auto Dealer Websites Starting at $69 a Month

Pay yearly and save 10%. We are building world-class websites and not charging a fortune for them. The value is incredible, and it is very hard to match our product offering or customer service for this price. If your lot has less than 200 vehicles and 35 photos per unit is more than enough, you are like the vast majority of our customers and will get a fantastic website at our base rate.

Optimized for Search Engine Crawlers

Because we build sites on the most popular platform on Earth, search engine crawlers like Googlebot and Bingbot will have no trouble accessing and indexing your content.

Built on WordPress

WordPress is open-source software, which means there are thousands of people all over the world working on it. WordPress powers 25% of all websites that can be identified as running a content management system, and we chose it as the basis of our websites to maximize customization and extensibility. Learn more about why we chose WordPress.


Let's talk about your new website.
Call 800-677-7160 or
email [email protected]